7 Incredible Tips to Nail SMS Marketing Copywriting in 2023!
So, you finally made the decision to run an SMS marketing campaign but had to halt because you have no prior copywriting experience. “How will I write a compelling SMS copy?” is a question that most business owners ask because copywriting is a skill that can be mastered only through practice. And we know you don’t have much free time to learn the skill! So, we have shortlisted some of the best SMS copywriting tips you can use to develop an excellent SMS copy and render your SMS marketing campaign a massive success. In this post, we will discuss several copywriting tips that, if followed, can make the process of writing SMS copies fairly simple and straightforward. Let’s get started!
1. Too much information always hurts
Remember, your customers are bombarded with text messages all throughout the day. After all, every business is trying to get its share of customer attention. However, the barrage of text messages and accompanying information overload can make it extremely difficult for consumers to make a good purchasing decision. To make sure recipients don’t ignore your messages, it’s important that you stick to just one idea, promotion, or product in your communication. Moreover, the message should have just one call to action. Keep the SMS copy limited to one idea by thoroughly proofreading it before hitting send. Remember, when in doubt, keep it simple!
2. Encourage users to take action
You don’t want the recipients to simply read your messages. You want them to do something after reading! What should you do to drive an action? One of the best ways of doing this is by adding positive sentiments to the SMS copy. This is because customers tend to respond to positive statements more than negative statements. For example, while promoting an offer, tell customers what they will gain by clicking on a link instead of telling them what they’ll miss out on if they don’t.
3. Cash in on simplicity and clarity
You only get so many characters per text message. It’s crucial that you use them efficiently. Some will argue that you should resort to the modern way of “txtng.” That might work, but not everyone is digitally connected enough to understand that language. Instead, we suggest you use simple and clear language to convey your message. You should use complete words and sentences so that your messages are not misinterpreted. However, you can always shorten your message and still communicate clearly. For example, instead of saying “Check out the link for more information,” you can write “Click here for more info.”
4. Personalization will take you places
You cannot win without personalization. Almost 72 percent of customers expect their brands to share personalized messages across all marketing channels. However, personalization doesn’t just mean adding customers’ names to the text messages. You will have to prepare SMS marketing campaigns personalized to different customer segments determined by their buying behaviors, locations, purchase history, and other demographics. Therefore, create relatable SMS copies and include information about customers in order to make the text message feel more personalized. You want the SMS communication to resonate with the customers you are trying to target.
5. Emojify your SMS copies
Why not? Everyone uses emojis these days, and they kinda make text messages feel cute. Emojis help express emotions, which makes the messages more effective. Did you know that almost 42 percent of people are more likely to make a purchase through promotions that include emojis? So, try adding emojis to your SMS copies without overdoing it. This will help reflect a more human and trustworthy vibe. Most importantly, make sure the emojis don’t offend or hurt the sentiments of the recipients. If you are doubtful about using a certain emoji, you’ll probably do better without it.
6. Add more power words
You can also push recipients to take action by using powerful words. These words are used to trigger desirable responses from the recipients. Figure out what you want out of the SMS marketing campaign and then add powerful words that push customers to make the move. Power words like free, discount, % off, sales, limited offer, coupon, exclusive, hurry, buy now, and others develop a sense of urgency, which can boost conversions.
7. Run A/B tests to track performance
Once you create several SMS copies, it’s time you split-test them bad boys! Shortlist the key performance metrics and track them consistently for the different SMS copies. A/B test the copies to see which words and phrases resonate best with which audiences. We highly recommend you double down on data collections and analysis to improve your SMS copywriting skills and generate better results.
Final thoughts!
We know that copywriting can make or break a marketing campaign. But, there’s nothing to worry about here! You can start small and try implementing the SMS copywriting tips mentioned above. Once you get a grip on your copywriting skills, you can start creating smarter and more compelling SMS copies. The tips we have mentioned will help you develop the right foundation for your upcoming SMS marketing campaigns. More importantly, we suggest you combine SMS marketing with other marketing channels to drive better results. Learn more about it in our previous posts on the blog.
Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!
