Profitable SMS Marketing Examples Your Brand Should Implement in 2023!
Without a doubt, SMS marketing is one of the most effective ways to convey messages to a target audience. More importantly, the marketing channel works equally well for all businesses! Did you know that SMS marketing popularity grew by an astounding 75 percent in 2020? While the numbers are in marketers’ favor, making the most of SMS marketing can be tricky, especially if you are new to it.
Figuring out a message appropriate enough for SMS marketing may be overwhelming. Don’t sweat it! This guide is coming to your rescue. To ensure you extract maximum value from text message marketing, we have shortlisted several SMS marketing examples that, if applied, will — 1) not feel invasive to your audience, and 2) boost your conversions. So let’s cut to the chase and dive right in, shall we?
1. Timely or personalized special offers
Who doesn’t love special offers? Almost 50 percent of customers want their favorite brands to share time-sensitive promotion messages! Maximizing this opportunity is critical to incredible business success. So, how can you do that? The best move forward is to conduct audience segmentation.
When you create different audience segments, it becomes easier to create segment-specific personalized promotions. This is an excellent way to boost customer value and ensure that your customers feel connected to the brand. So, what kind of special offers are we talking about here? SMS marketing special offers can be anything from simple flash sales to discounts provided to customers on their birthdays.
The key to generating value through this tactic is to offer timely or personalized offers. Once you determine your audience segments and their corresponding special offers and timing, it will become easier to implement SMS marketing automation to share personalized promotions at scale. This will also stop brands from bombarding their customers with text messages.
2. SMS marketing to build a brand community
Building brand affinity is not child’s play. It is a time-consuming and effort-intensive task that requires tremendous brainstorming and precise execution. Most companies come up with specific strategies to boost brand loyalty. But not all companies are able to easily create a sense of community or bonding around their brands.
One of the main reasons behind their failure on this front is a lack of intent in creating personalized SMS marketing campaigns. SMS marketing gives brands the opportunity to personally connect with their customers and use the communication channel to promote their products and services — all without making the conversation feel forced or promotional.
For example, a wellness brand can share daily health tips or links to branded (but valuable) content published online. Use SMS marketing in similar ways to encourage your recipients to create user-generated content. This simple tactic can help you boost sales, since 79 percent of customers consume UGC to make informed purchasing decisions. The idea here is to build a value-driven community around your brand through SMS marketing.
3. Sharing time-sensitive event updates
It’s time to tap into the cell phone addiction that most modern-day customers are into. The average customer checks their phone 344 times a day! So, investing in text message marketing is definitely worth a shot, especially if you intend to share timely event updates to make customers feel connected with your brand. After all, SMS messages have a mind-boggling open rate of 42 percent!
This makes SMS marketing a very effective channel for sharing time-sensitive event communication with a target audience. The optimal way to do this is by using SMS marketing automation to create campaigns based on the event lineup. You can text promotional messages for the events, share QR codes for booking tickets, or share other interactive event-based content.
Another way to make the most of SMS marketing in this context is by introducing exclusivity. Create a list of customers that are genuinely interested in such communication. Make them opt-in and share exclusive event-related details via SMS.
4. Include SMS in the product launch campaign
Lastly, we highly recommend that you couple your product launch marketing campaign with SMS marketing. We have already mentioned the astonishing open rate SMS marketing campaigns deliver. You should develop a unique SMS marketing promotional campaign that helps your product stand out right off the bat.
Use SMS marketing to get more eyes on your new product launch as text messages facilitate timely communication that allows brands to increase the product hype. Remember the “exclusivity concept” we discussed earlier? You can use that to create early-access SMS marketing campaigns while you roll out the products. However, you will have to carve a captivating SMS marketing copy — a skill that can only be honed through extensive practice.
Final thoughts!
SMS marketing is an excellent way to grab your audiences’ attention. However, you will need to commit to brainstorming in order to carve the message in a way that helps you provide maximum value to the recipient. Not just that, you should also aim to nail the timing of your SMS marketing campaign. All of this will yield tremendous results, as SMS marketing performance can be tracked and improved to achieve the desired measurable outcomes.
This can only be accomplished if you include result-oriented SMS marketing in your marketing strategy. Moreover, we suggest you combine SMS with email marketing, as both of these channels help enhance the other’s impact and work together to grow your customer base.
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