Six Incredible Perks of Combining Email and SMS Marketing in 2023!
Are you looking to level up your marketing game? Well, we have a perfect recipe for you. Most brands leverage the advantages email marketing has to offer. To edge past your competitors, we suggest you couple email marketing with SMS marketing to create a pretty potent online marketing strategy. Why? Well, the generation we live in is very much engrossed in what their favorite brands have to say, so you should be taking advantage of multiple communication channels.
Businesses are seeking to engage with customers and develop solid business-customer relationships through email marketing. They’re also working to significantly reduce the time it takes to send brand communication, something that SMS can facilitate. As mobile device ownership increases across the world, it would be apt to make these two marketing channels work together.
Let’s dive deeper into the benefits that email and SMS marketing offer when combined, shall we?
1. Share customer data and lists to generate more insights
As third-party cookies gradually phase out, companies will have to depend on first-party data, often collected in the form of email addresses and phone contact numbers. Indeed, the lack of third-party cookies will make marketing more challenging. But, you can make customer data and email lists complement each other and develop more personalized and targeted marketing campaigns. We suggest you use email marketing insights to develop better SMS marketing campaigns. You may already have customers in your email list that would prefer to interact with you in a new way.
2. More channels = more customer outreach
The more channels you include in your marketing strategy, the better exposure your brand will have. Adding SMS and email marketing channels will only help improve your customer outreach. However, many customers don’t like to be bothered by emails or don’t want brands buzzing on their smartphones. How would you know which customer in your list likes what? Well, having two marketing channels allows companies to keep customers happy by tracking their behavior, i.e., how they engage or interact with different communication channels. You can track the open and response rates and use the information to segment the audience based on the channels they respond to most.
3. Allows brands to leverage quick response
Customers want brands to respond quickly. And we are yet to find a marketing channel quicker than text messages! As a brand, you also want to generate quick responses from customers, especially when you are running time-sensitive offers or sales. However, you should understand that SMS only works for short and targeted communication. What if you are launching a product and need your audience to know about the product specification and other details? This is precisely why we suggest you combine email marketing with SMS. A higher level of detail can be sent through email as follow-up to SMS.
4. Create a consent-based marketing strategy
The customer data you generate via email and SMS is generally high-quality data that you can own. The best thing about it is that the quality of customer data channels like email marketing and SMS marketing is unmatched, especially if you compare it with data gathered through social media platforms and search engines. Moreover, the data collection is essentially consent-based, i.e., customers provide you consent to communicate through email and SMS. This gives brands an excellent opportunity to leverage personalized communication.
5. Use both channels to build anticipation
Brands that successfully build anticipation in their target audience tend to drive more engagement and revenue. One of the reasons why we recommend using the combination of email and SMS is generating buzz, suspense, and anticipation. Both email and SMS are powerful channels for communication. However, not many customers have time to read a detailed email. In such a case, you can rely on SMS messages as these can help build anticipation and prepare the customers for a detail-specific email.
6. Drive more user reviews and feedback
Word-of-mouth is the most powerful form of marketing that ever existed. This is because prospects are always looking for what other customers have to say about your products and services. In other words, modern-day customers want to make highly informed purchasing decisions. Therefore, brands should encourage customers to leave reviews and feedback on social media and third-party sites that other potential customers can read. Not just that, the feedback helps improve your products and services and overall customer satisfaction. We highly recommend you use both SMS and email to thank customers for their purchase and ask them to leave feedback. The best way to do this is by creating an automated workflow that triggers 15-20 days after customers make purchases.
Final thoughts!
You have a great chance to beat the competition with this strategy! The likelihood of gaining an advantage is quite high since not many brands capitalize on this opportunity. Getting SMS and email marketing on board will certainly provide brands with additional direct access to their audience and existing customer base. Email marketing is already big. SMS marketing ups the ante.
SMS marketing is expected to grow into a $12.6 billion industry by 2025. Therefore, combining both marketing channels is a move that will make you an early adopter of a trend that has yet to catch on.
There you have it. We have shared some of the most crucial benefits of coupling email and SMS marketing in this quick post. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!
