Dink and Volley Pickleball (DVP), a Pickleball gear, apparell, and accessories retail store, was established in 2023 by Ed and Dierdre Hill in Opelika, AL. As a budding small business with both a physical location and online store, DVP faced the challenge of navigating the complexities of marketing across multiple channels to bolster both their online presence and increase foot traffic to their brick-and-mortar location.

Red Cape Agency was able to create a innovative Marketing Strategy for DVP. From enhancing Search Engine Optimization to initiating SMS and email campaigns, maintaining an active social media presence, and strategically deploying Google and social media ads, Red Cape Agency played a pivotal role in expanding DVP's reach and engagement. Since partnering with Red Cape Agency, DVP has experienced remarkable growth, helping to solidify its position as a premier destination for pickleball enthusiasts. Red Cape looks forward to seeing DVP’s continued expansion and success, and we are thrilled to continue serving this small, local business as they grow.