7 Profitable Reasons Why You Need Email Automation!

Are you still managing your email campaigns manually? We’re sure you are familiar with the struggles of doing it all by yourself. Staying on top of all the tasks involved in maintaining a high-performance email marketing campaign is a massive challenge. Success is dependent upon how efficiently and consistently you can get the job done. Concerning tasks like keeping up with the new contact information, campaign scheduling, and performance analysis can be overwhelming. What if we told you that you can implement automation to make email marketing significantly less time and effort intensive? It’s possible with email automation! In this post, we will discuss some of the very compelling and profitable reasons why you should drop everything and invest in email automation. Let’s get started!

What is email automation?

Email automation allows for efficient automatic flow of email marketing processes while giving marketers the ability to send the right emails at the right time to the right subscribers. The emails sent through automation are generally time or action triggered. Automized emails are quite helpful in nurturing new leads, ensuring personalization and relevancy. Along with sending automatic updates — automation successfully makes email marketing less effort intensive. Let’s dive deeper to figure out the advantages of using email marketing automation software.

What are the benefits of investing in email automation?

1. Automation fuels personalization

Automation is essentially the “machine taking control.” But that doesn’t mean the emails generated also sound machine-like! Email automation software is quite intelligent and gives marketers plenty of opportunities to introduce customization and personalization. If you are running a team that sends out thousands of emails each day, the time and energy required to ensure personalization in each of the emails will be overwhelmingly high. Automation software does this job in a jiffy!

2. Allows for easy long-term planning

Secondly, as a marketer or business owner, you want all of the operations involved in the email process to be executed efficiently and on time. To achieve this, you will need to plan things weeks ahead of D-Day. Email automation tools successfully simplify the entire process of building and scheduling an email marketing campaign. It ensures proper time management by allowing marketers to set the ideal email quantities, frequency, triggers, segments, and proximities. Don’t know where to start? Most platforms will provide you with ideal recommendations to follow!

3. Email automation helps reduce overhead

Email automation software does an excellent job of doing multiple things and manning multiple campaigns all at once. In other words, your team of five can accomplish the work done by fifteen, therefore saving money. Yes, automation software comes at a fixed monthly cost, however, more often than not, you will save on personnel costs in the long run. Additionally, the way it simplifies the complexities of managing multiple email marketing campaigns makes it a worthwhile investment.

4. Aids in brand recognition

In addition to the above benefits, email marketing aids in brand recognition. When you consistently communicate with your subscribers and make the most of all the potential touch-points, email marketing is a huge boost. Email automation tools are always on the lookout for potential triggers to send emails to the subscribers. It will automatically deliver personalized messages that will show the subscribers that you care for them and want them to make informed purchasing decisions. Nurturing the relationship will help potential customers recognize and respect your brand.

5. Automation makes most of segmentation

Furthermore, you cannot send the same email to all of your customers! This is because not all customers are on the same level in a typical buyer journey. Secondly, customers have different purchasing patterns and behaviors. This makes it all the more important to implement lead scoring and segmentation. As a marketer, you should create different email lists based on multiple factors such as: organization type, budget, job title, engagement, past email activity, etc. With email automation tools, achieving such a high level of segmentation can be accomplished in a matter of just a few clicks!

6. Hassle-free campaign improvement

Can email marketing automation tools help improve future email campaigns? Yes, they can. They are well-equipped with tools that allow extensive testing and analysis. You can create as many versions of your campaigns as you’d like and test them for performance. Marketers can run A/B tests at all the stages of the email campaigns and improve them by tracking Key Performance Indicators such as open rate, conversion rate, unsubscribe rate, and more.

7. Ensures efficient resource allocation

Lastly, email marketing isn’t the only thing that renders a business successful. There are several crucial business operations that need to be manned carefully to ensure a healthy business. Moreover, the majority of the tasks involved in email marketing are quite redundant. Why not allow email automation tools to help take over the tasks and ensure efficient execution so that you can focus on more important business-related tasks?

Email Automation - Final thoughts!

As you can conclude, marketing automation is a worthwhile investment, especially for companies that are growing quickly or are eager to scale. It may take you a lot of time and resources to choose an email marketing automation software that will work for your needs, but the effort is worth it. First, you will have to conduct research, run through the demos while figuring out your budget. Next steps are to verify proper implementation, and train yourself for the software. But, the benefits email marketing automation software are unmatched. It will only improve your marketing campaign and provide you with immediate benefits. Will you be investing in email marketing automation software? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!